Office of the New York State Comptroller’s Seal

NYS Comptroller

Thomas P. DiNapoli

Retirement Online

Marketing Toolkit

Retirement Online provides a convenient way for members to do business with the Retirement System. We think your employees and members will be interested in using our new features, and you can help us spread the word by using the tools on this page.

How to Use this Toolkit

Instructions on how to use the materials in this toolkit and commonly asked questions you may encounter.


Message from the Comptroller

This message from New York State Comptroller Thomas P. DiNapoli Adobe pdf encourages your members to register for Retirement Online.


Download our Retirement Online flyer Adobe pdf to hang up in a high traffic area in your workplace or to hand out to staff.


Here’s an item that you can publish in your newsletter.

Social Media

We encourage you to share NYSLRS’ posts about Retirement Online and other news on your social media pages. Here are links to NYSLRS’ Twitter and Facebook pages:

Publish these tweets on your organization’s Twitter feed.

Publish this post on your organization’s Facebook page.


YouTube Video

Here’s a video about the new Retirement Online. You can link to it or embed it on your website or intranet.

Sample Communication

Here’s a sample of a communication about Retirement Online you can send to members on your mailing list.

Blog Post

Does your organization have a blog or intranet page for your staff? This brief story is ready to publish and includes links to Retirement Online.

Web banners

You can display a clickable web badge that directs members to the Retirement Online page. Use this code on your site to display the badge.

Small: 88px × 31px

Medium: 180px × 150px

Large: 300px × 250px

Learn more about Retirement Online

Usage Guidelines

You can use the materials in this toolkit to help spread the word about Retirement Online and the new services available to NYSLRS members and retirees. Please use the articles and graphics for their intended use in either electronic or print distributions.